Customer Journey Analytics

Good to know: This tutorial was created to facilitate a particular workshop format. It uses specific systems and accounts to which you might not have access. Even without access we think you can still learn a lot by reading through this very detailed content.

In this module, you will get hands-on experience with the Customer Journey Analytics application service.

Customer Journey Analytics provides a toolkit to business intelligence and data science teams for stitching and analysis of cross-channel data (online and offline). The capabilities within Customer Journey Analytics deliver context and clarity to the complex multi-channel customer journeys. The provided context generates actionable insight into how to remove pain points from the customer conversion process and deliver positive experiences in the moments that matter most.

More info on Customer Journey Analytics can be found here.

Learning Objectives

• Become familiar with the Customer Journey Analytics UI

• Bring Adobe Experience Platform data sets into Customer Journey Analytics

• Understand the Person ID and data stitching in Customer Journey Analytics

• Understand the concepts of a data connection and a data view

• Use Analysis Workspace with Adobe Experience Platform data sets

Prerequisites

• Some familiarity with Analysis Workspace is preferred, but not required

• Access to Adobe Experience Platform: https://experience.adobe.com/platform

• Access to Customer Journey Analytics Application Service

Architecture Overview

Have a look at the below architecture, which highlights the components that will be discussed and used in this module.