Summary & Benefits

Benefits

Let’s highlight the benefits of the Real-time Customer Profile and Destinations:

• The Real-time Customer Profile is built on a flexible and real-time identity graph which makes it possible to dynamically merge profile fragments across multiple datasets together based on the identifiers.

• Once profile fragments are merged through the Identity Graph, any of the available identifiers can be used to retrieve a customer’s profile

• Segmentation is now done using XDM as the language behind the segment which makes the segment easily reusable and understandable

• Segments can be sent to a number of out-of-the-box destinations that are available as part of the Real-time CDP application service. These destinations include Adobe Target, DSPs like Google DV360, The Trade Desk, ESPs like Adobe Campaign, Salesforce Marketing Cloud, Oracle Eloqua and Oracle Responsys and other destinations like Amazon S3 and more.

Interesting articles and blogs

Some interesting blog articles for more in-depth knowledge:

• Tech Blog: Adobe Experience Platform Identity Graph is the Foundation for the Unified Profile

• Tech Blog: Adobe Experience Platform’s Identity Service — How to Solve the Customer Identity Conundrum