Summary & Benefits

Adobe Journey Optimizer is your one stop shop for creating seamless, 1:1 omnichannel experiences. By listening to real-time customer interaction or location events you can now orchestrate 1:1 journeys

Benefits

Let’s highlight the benefits of defining journeys in Adobe Journey Optimizer in combination with Adobe Experience Platform:

  • Communication with customers needs to be real-time and contextual. With Adobe Journey Optimizer, you now have the ability to listen for specific customer-initiated events and carefully curate a contextual journey if and when the customer is going through that specific journey.

  • Orchestrating a journey can involve wait times, conditions whereby data in Adobe Experience Platform is verified to then send the journey into a different path using OOB channels like Push notification, Email, SMS, in-App, web, and also custom actions whereby any application with an API can receive instructions from Adobe Journey Optimizer on what content to show to which customer.

  • Personalizing engagements can now truly happen across any channel that is used to interact with the customer.

For example, you can now:

  • Tailor the experience based on the real time customer data profile, contextual data received from the event, or other proprietary / 3rd party data sources.

  • Deliver a consistent message through broader Adobe applications and channels or leverage any third party service such as chatbots or smart devices.

  • Use insights to further understand your customers’ needs in the moment, and use a mix of tactics to create frictionless opportunities for conversion, along with the data to support attribution efforts.

  • Continue to develop the relationship by understanding what the customer needs at that point in time and coordinating a timely and contextual follow up which will drive repeat purchases and increase customer lifetime value

Additional content

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