Adobe Journey Optimizer Experimentation

The Journey Optimizer Content Experiment enables you to define multiple delivery treatments in order to measure which one performs best for your target audience

• Experimentation is available for Email, in-app, Web, and SMS channels

• Currently you can test email subject line, email sender, channel’s content and text

• You can play with experimentation on any campaign created with the above channels, currently experimentation is only available in “Campaigns” (soon will be available in “Journeys”)

• Tutorial videos to help you with some channels you can use in this bootcamp:

  • Email

  • In-app

  • Push Notification (similar to in-app)